Seb and Roo

In addition to our own brand products, we stock a range of other hand picked brands and have curated a selection of our favourites. Our current brands include scandi company, Fabelab; the wonderful Yummikeys, who makes stainless steel teething toys and their iconic fiddle necklace; Etta Loves, the home of monochrome muslins; Little Cheeks, who make cute silicone teethers; and Plewsy, the Yorkshire based greetings cards and wrapping paper designer.

Click on the logo below to shop the brand.

Seb & Roo is a British independent children's brand, specialising in beautiful teething jewellery, including teething necklaces and bangles and baby teething toys. We have recently expanded our product range and now stock a variety of design led products, such as beaded lanyards, personalised keyrings, face mask holders and children's bag tags.

Fabelab

Danish brand Fabelab creates beautiful scandi products that are ethically made. Their products that inspire children and their parents to be creative and playful. Fabelab items are made from high-quality, natural materials with a very Scandinavian design feel to them.

Yummikeys

Yummikeys makes luxury stainless steel fiddle necklaces and toys from their base in Scotland. Their jewellery and toys are cool and soothing on teething gums and make a great alternative to traditional fiddle necklaces. Their timeless designs are understated and elegant.

Petit Boum

Petit Boum makes wonderful sensory bottles inspired by nature. They are invitation to play, to let senses fly and to learn. Encouraging learning through play, each Petit Boum sensory bottle contains a universe of stimuli for kids of all ages (from 3 months... to 99 years old!). They activate imagination and creativity and wake up that innate curiosity that every child feels. Choose from Sound, Spy or Float bottles.

Tender Leaf Toys

Tender Leaf Toys creates delightful and imaginative wooden toys that are made to last a lifetime. They continuously develop and grow charmingly quirky products that inspire the imagination. Tender Lead Toys encourage every child to be authentic and creative so that they can grow with confidence, and have fun at the same time! Products are made using only sustainable sources, and they are committed to replanting all the reclaimed rubber wood that we use.

Little Cheeks

Canadian based Little Cheeks designs modern, stylish and safe teething toys that mums trust and babies love. Their fabulous designs include cute animal teethers with adorable faces with cute little cheeks on them.

Etta Loves

We are so excited to stock the ingenious designs of Etta Loves, created by a mum alongside an early years visual expert. The brand combines the practicality of everyday essentials with sensory stimulating designs, by using the science of what babies can and can’t see to create clever and stunning patterns. The result is beautiful products that mesmerise babies and support their visual and cognitive development.

Plewsy

We are proud to stock a range of Plewsy greetings cards, which make a perfect accompaniment to a gift. The cards have a luxury feel and are made with eco materials.

We make gifts to put smiles on faces, inspired by those little everyday moments when you’ve got a nice warm cuppa in your hand.